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What is Offset Printing?

Offset printing is a commonly used printing technique in which the inked image is transferred (or “offset”) from a plate to a rubber blanket, then to the printing surface.

Advantages of offset printing:

  • Consistent high image quality.
  • Cheapest method for producing high quality prints in large quantities

Disadvantages of offset printing:

  • Time and cost associated with making a press ready to print, very small quantity jobs are better suited for digital printing.

What is Perfect Binding?

perfectbinding1What is “Perfect Binding” and when do I use it?

Perfect binding is commonly used for catalogs, directories and paperback books that have a higher page count. Pages are glued together at the spine with a strong, flexible glue. The cover is wrapped around the glued pages, and the brochure or catalog is then trimmed to its finished size.  No stitching is done.

Perfect Binding is aesthetically more pleasing and the piece will have an spine area that can be used to print on.
This more refined look comes at a price, on average you can expect to add 10%-15% to your total print cost with perfect binding which
could be cost prohibitive on some projects.

Advantages of Perfect Binding

  • Overall valuable look and appeal
  • Printable spine
  • Longevity
  • Ability to creatively interleaf pages. You can use a variety of paper weights, colors and finishes nearly anywhere you like.

Limitations of Perfect Binding

  • Does not lay flat. You lose design space in the gutter area.
    Not suggested for applications in which hands-free reading is
    important (e.g., cookbooks or instruction manuals)
  • Recommended thickness:
    Minimum: .125 inch (if spine is printed) or .0625 inch if spine isn’t printed.
    Maximum: 2.25 inches
  • Turnaround time. Even though both binding processes are done automatically, allow an extra day for perfect binding.

When you have different options available to you like binding, the best thing to do is to think of Supreme Printing as your design partner. Together we’ll solve potential problems or obstacles before they arise, and you’ll be amazed at the brilliant ideas that spark.”

How do I prepare for Variable Data printing?

Creating Your Database

  • Create a Microsoft Excel file or a comma/tab delimited text file with all variable data elements
  • Label each column with a clear description of the data in that column
  • Do not include any information that is not to be used and no ‘hidden’ columns
  • (For Mailings) Provide a separate column for each variable rather than group together (ie. column for city, column for state, column for zip)
  • (For Mailings) All addresses must be complete and all apartment numbers or P.O. Boxes must be in a column separate from the street address (Please refer to the example below)
  • (For Mailings) Please format all zip codes the same way so they can be properly sorted. (i.e. 12345 or 12345-6789)


What is the Environmental Impact of Digital Printing?

Eco Friendly Eco Friendly

Digital Printing is more ecological friendly than Offset printing or Screen Printing. No ink or dye is wasted with digital printing since it’s all consumed in the print. There are no plates, blankets, or screens to be washed off eventually ending up in our environment which does damage to to our planet.

What is “bleed” and how is it used?

Bleed is the area of artwork outside final trim size. If you do not allow at least 1/8 of an inch bleed (3mm), any misalignment while cutting or printing will result with the artwork not reaching the edge of the piece.

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